My colleague Cheryl brought this little gem to my attention this week. I feel like an entire post could be written about each of the facts included. I have asked the author in the comments to see if we can get the sources of these stats here.
But here’s my reaction to a few of them:
Kindergarteners are learning on iPads, not chalkboards. OK, so these kids must be in very well funded school districts that I have not heard of. Regardless, I remember playing Number Munchers and Oregon Trail (this article on OT is fascinating if you have a moment) on my Apple IIe in grade school. Technology has come a long way, but it always has and always will play an important role in our education. Let’s make sure non-profits are part of the picture by developing content of use to educators, students, and the general public that is fun, engaging and makes the most of the tools at our disposal.
Facebook tops google for weekly traffic in the US. The non-profits community needs to consider this deeply. Your social media presence should be strong and up to date, because people aren’t just going to your website to find out about you. They look for you in the online communities they are already a part of. If you are not there, they might not find you.
90% of consumers trust peer recommendations. Only 14% trust advertisements. Peer to peer is where it’s at. When my friend tells me about a non-profit and asks me to give (whether they are running a race, on the board, or just an evangelist) I’m much more likely to do so than if I just see an advertisement. Non-profits need to take advantage of peer to peer tools like teamraiser to capitalize on this reality.
Check it out here:
Years ago, my dear friend Jack Shepherd (not to be confused with that other guy) came up with the idea for a clever little recurring blog series titled "Internet Soup". Since he long ago stopped writing the aforementioned blog series, and since he's responsible for me not having a passport anymore, I figure it's OK for me to plagiarize his work.
So, here are some things from around the internet that I found interesting, and I think you might too!
Be forewarned that my soup has a lot less cute animal pictures and a lot more techie jargon.
<canvas>tags and stop worrying about making transparent images display for 5% of users still stuck in 2001. The next time you find something wrong in IE6, I encourage you to look the other way, and spend the time you would've spent worrying about that 5% thinking about your mobile strategy.
It's a multichannel world out there, folks. Consider this:
In any given day, I might interact with a friend like this:
And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using eight different communication methods - or "channels."
It's a similar situation for nonprofits - we have so many methods to communicate with constituents. Such as:
And that's just the tip of the iceberg. Add into this that most nonprofits aren't quite so lucky to have the undivided attention that we give our friends and family.
Herein lies the challenge - there are many methods to communicate with constituents. Your supporters might be in one of these channels, or a subset - or all of them. It's imperative to tell a consistent story and to use each channel to support your goals - but it's also all too easy to operate these channels in silos.
Convio will have more to say about this later this year, but right now I'm interested in hearing from YOU. Tell me in the comments how you're currently managing all of your channels and how you integrate your messages!
It causes me pain when I see someone miss the boat…especially when I realize I’m that someone.
This is what happened with Convio’s LinkedIn company page. It was out there but it was really outdated and somewhat neglected. It took a friendly push from one of my marketing colleagues to get me on my game with our company page. And man, am I glad I did!
When I started Googling “best practices for companies on LinkedIn” and started reading, I realized I wasn’t just missing the boat, I was missing the whole bloody cruise.
LinkedIn has more than 100 million members, including executives from every one of the Fortunate 500 and making it the world’s largest online professional network. (I hope you are reading that and thinking “donors and board members and employees – oh my!”) There’s also more than 750,000 groups and a million company pages.
Convio’s company page alone has more than 900 followers. Hello opportunity!
In less time than it would take to add the task to my Outlook, I was able to make some really effective updates. And now, after that long intro, here’s the four things I’m suggesting you do today to your organization’s LinkedIn page (make sure you claim it first).
Go. Do them all right now. Don’t even put a task in your Outlook. Just open another tab in your browser and get on it.
I’m telling you – you don’t want to miss this boat.
Lady Gaga & Celebrity Philanthropy
No doubt about it, Lady Gaga is a conversation starter. But did you know she topped the list of most charitable Celebs in 2010, as ranked by Do Something, by how much energy celebrities devote to cause? Notice the operative word here: energy. If you want to know which celebrities gave the most that's another list.
With an audience of over ten million Twitter followers– more than any other twitting being on Earth (and two million more than our President) Lady Gaga can evangelize to a massive crowd.
What I find transformative about Lady Gaga’s celebrity philanthropy is that while she definitely has favorite causes, a significant part of her message is encouraging people to volunteer and take action. As part of her Monster Ball tour, she partnered with Virgin Mobile and Volunteermatch to give free premium concert tickets to volunteers who gave eight hours or more lending a hand to organizations serving homeless youth. Her call to action inspired over 30,000 hours of community service and a new wave of attention on homeless youth. It also engaged a younger demographic of primarily 18-24 year olds in supporting the cause.
Another example is her successful efforts to repeal the Don’t Ask, Don’t Tell where she galvanized her fan base to take part in an advocacy campaign. She released a video statement explaining her views on the policy where she actually picked up the phone and called New York Senators Charles Schumer and Kirsten Gillibrand and then asked her fans to do the same. Then she sent out links to 30 videos her fans made calling for its repeal. She modeled how easy it is to take action and contact your elected officials, galvanized her fans to get involved and then put the spotlight on their grassroots efforts.
The risk and reward of celebrity endorsements
Celebrities can attract large audiences to your mission, use their fame to shape public opinion, promote global citizenship, and draw in multiple audiences like donors, volunteers, and consumers. But if getting celebrities were easy we’d all have one, right? 5 things to consider while you are fantasizing about that famous face falling in love with your cause:
1. The time investment. It takes considerable time to find, recruit, and motivate a celebrity to serve with your organization. And let’s face it; celebrities are busy people with lots of gatekeepers. The more personal connections you have to the star and more manageable your request (i.e. asking for a quote or to shoot a PSA) with clear and finite time commitments the more successful you may be.
2. Is this a win win? Taking compatibility and a strong connection to your cause as a given, what will the celebrity get out of it? Consider how inundated with requests they might be. Are they a rising star who could use the publicity? Do you have a huge twitter following that you are offering them, or visa versa? What will you get out of it? Are your expectations clearly documented and agreed to by the celebrity?
3. The expense. Even if a celebrity agrees to promote your cause for free, you will likely still have to spring for first class plane tickets, hotel rooms for the them and their entourage, special meals, a limo, and while celebrities are typically not paid for their celebrity service they are often paid an honorarium which could range from $1,000 to several hundred thousand. Public reaction to this compensation can backfire and be a source of controversy like the one over Bristol Palin when it was leaked she was paid $262,500 for work at an abstinence non-profit shooting PSA’s, print and Internet ads, and doing town hall meetings. You can also add in what you will spend just wooing them before they say yes.
4. Fleeting flame. Will today’s sweetheart stand the test of time?
5. The risk of scandal. Are you, and your cause, prepared to handle the headlines when your celebrity takes a fall?
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