Confession time: not more than ten years ago I was one of those people who said I would never have a cell phone. I simply did not want to be that accessible, I would say.
But one recent weekend morning, when I found myself walking around the house with an iPhone in the pocket of my bathrobe, I knew the assimilation was complete.
I am one of the nearly half of all Americans who now own not just a cell phone, but a smartphone, according to the latest Pew research. That’s a lot of eyeballs.
If your organization is thinking about starting or deepening mobile engagement with your constituents who, like me, are rarely out of arms-reach of their mobile device, then allow me to summarize my takeaways from the Nonprofit Mobile Day event I recently attended, presented by the Direct Marketing Association’s Nonprofit Federation (DMANF).
And if your organization isn’t thinking about these things, it might just be time to wake up, put on the ol’ bathrobe, and smell the coffee.
Know the possibilities
“Mobile” isn’t just one thing, it is many. Today, the term “mobile” covers four primary types of engagement:
Beyond these four primary uses of the mobile channel, there are other possibilities:
These are the different facets of the mobile channel to consider as you think about engaging with your constituents via mobile. In part 2, I’ll cover who the players are you can to bring to the table to help you harness these capabilities, and talk about creating a mobile plan.
Guest post by Watt Hamlett, Lead Solutions Engineer with Convio. He loves working with nonprofit organizations to help them access the strategies, software, and services they need to achieve their goals.
It’s that time of the year again folks! Dust off your Tom’s, iPads, and lanyards- SXSW is finally upon us and no one is more excited than we are here at Convio. For those of you who are wondering what this fun acronym is all about, South by Southwest is a 9 day festival that includes 3 portions: music, film, and our favorite, interactive (March 9th-13th).
This year we are diving in with our feet first by co-sponsoring the TechMix Happy Hour on March 9th. We invite you to come out and mingle with the hosting teams, customers and SXSW attendees on a variety of topics. Because, honestly, when else are you going to be in a room with people who want to discuss leveraging the power of Twitter for nonprofits or debate whether or not Google+ is an influential tool, and over drinks to boot? If our happy hour wasn’t enough time to get the creative juices flowing, or other juices were flowing too much, our Social Media Marketing Specialist, Cheryl Black, will be hosting a nonprofit meet up in the Beacon Lounge March 10th from 1:30pm-2:30pm. We encourage people to take advantage of this fantastic networking opportunity, and of course the complimentary snacks.
On top of that we are sponsoring lunch every day (delicious eats for free, yes!) in the Beacon Lounge, where the theme is, “Lounge With A Conscience.” Falling in line with the theme, each day we will be accepting donations during lunch to go to a local nonprofit, and at the end of the day we will match up to $500 dollars. The nonprofits benefiting are:
Nothing gets us more jazzed than to help out great organizations that are located right in our own backyard; because at the end of the day it is about the impact they are making in our community.
The icing on the cake that is our participation in this great festival is definitely our ability and fortune to be a supporting sponsor for the SXSW 2012 Interactive Awards. It’s kind of a big deal to receive it considering last year’s winners included, The Tiziano Project | 360⠁Kurdistan, The Onion, and Conan O’Brien Presents: Team CoCo, just to name a few.
In case this hasn’t revved up your engines for South by Southwest as much as it has for us, here is a sneak peek interview with our own Lori Bainborough, aka Convio’s own event guru, on why she can’t wait for this year’s festival.
Guest post by: Sarah Daniels, aka Marketing Intern. When Sarah isn't trying out new cooking recipes, reading a good book, or in class she likes to take long walks with her weenie dog.
An extraordinary thing happened last year. For the first year ever, total PC sales around the world were outpaced by total smartphone sales. And 63% more smartphones were bought than the previous year.
So it’s tempting indeed to rush out and build an app for your nonprofit.
But before you do, it’s important to do some self reflection to determine if mobile is right for your organization. And that means asking if mobile is right for your audience. A good mobile strategy starts with your audiences and works backwards from them – rather than thinking of your audience after you’ve selected a shiny mobile solution!
Here are four groups of strategic questions to help guide your thinking:
Katya Andresen is Chief Strategy Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach, social media and fundraising. In addition, she is an adjunct professor of communications at American University’s Key Certificate Program and serves on the board of NTEN. Katya’s marketing materials for nonprofits have won national and international awards, and she is the author of the book Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.
Who doesn't love kudos?! We want to offer a BIG congratulations to Project On Government Oversight (POGO) for their Interactive Media Award (IMA) for Outstanding Achievement! IMA - the Interactive Media Award competition is open to individuals and organizations involved in designing, devleoping, managing, supporting and promoting websites. Nominations are accepted from all over the world from web design firms, agencies to invidividuals and graphic artists.
POGO was nominated under the nonprofit category for web design and development. After attending Convio's Summit in 2010, POGO was inspired to re-evaluate their entire online presence, including their website. After several discussions and a preliminary evaluation, POGO and Convio started a two-phase project to create a more emotionally compelling, modern and accessible design that would make POGO's content appeal to website visitors. The project included a complete facelift for the homepage and overall look-and-feel for the entire site, as well as enhancing the site's navigation and structural elements.
Since POGO launched its updated homepage and new visual brand, the organization has seen a boost in several important website metrics:
- Visits to POGO's website and blog (combined) increased more than 40% within three months of the refreshed design
- Average visit time spent on the website has increased
- Received an overwhelming amount of feedback on the look of the new design from donors, foundations, reporters and other constituents
These awesome results and POGO's new, modern-looking visual personality grabbed the attention of not only the constituents, but of the IMA judging panel as well. The Outstanding Achievement Award is the second highest honor bestowed by IMA and an extremely challenging one to win - in other words - it's a big flippin deal!
"POGO excelled in all areas of the IMA judging criteria and represents a very high standard of planning, execution and overall professionalism."
- Interactive Media Awards
It's wonderful to see when our client's hard work and innovation are recognized and rewarded. So cheers to POGO! Congratulations!
(This post was collaboratively written with Jonathan Weldon ...using a shared folder in....Evernote!)
In case you've never heard of Evernote this blog post is written from the perspective of a couple Inbox Zero & GTD geeks who are just as likely to be discussing the latest keyboard shortcut or productivity trick as we are where the next happy hour is. While we like to think of ourselves as early adopters, Evernote was recently named Company of the Year by Inc. Magazine and with more than 20 million users, it’s pretty mainstream. While Convio is not affiliated with or a partner of Evernote in any way, both of us are passionate about nonprofits and technology and thought we’d share a few ideas about how this application can help nonprofit professionals.
Why is Evernote Important?
A key aspect of any nonprofit’s operations is storing and sharing information related to their mission, programs, outreach, and funding. You are probably all too aware that tracking this information is becoming increasingly complex. Convio has developed tools to help organizations track and act on information related to constituents’ relationships (CRM) and online engagement. There is another type of information and memory management that relates to the everyday memories and knowledge management of your staff, volunteers, and other supporters.
Visit Evernote’s website and you will be greeted with a simple statement: “Remember Everything.” A few key features of the tool include: syncing across devices, handwriting and text recognition, version tracking, photo and audio notes. There are too many amazing highlights to try to describe here, but this 2 min video gives a great overview!
The following ideas are just a few of the ways that we thought different teams in an organization could use Evernote as a tool to support their roles. If you have other use cases, we'd love to hear about them in the comments.
Volunteer & Event Management
Mission & Marketing
Fundraising and Development
Ultimately, Evernote gets more useful the more information you put in it, so hopefully you found this post helpful and will consider giving Evernote a try. To reiterate, Convio is not partnered with Evernote, we are just a couple of avid users and wanted to take this opportunity to share our ideas on how your organizations could utilize this fantastic tool in your day-to-day business. We are sure there are many more awesome, and even obvious, ways of how Evernote could be used by nonprofit organizations, so please use the comments to let us know how you're currently using Evernote or perhaps how you could put Evernote to work for you.
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