I don’t know about you, but I grew up in a house that really prioritized thank you notes. There were other things that were stressed, but I think writing thank you notes was one of the most important lessons that my mom instilled in us. She made writing thank you notes enjoyable—good note cards, fun pens, festive stamps. And she also saved the particularly nice or well written or beautiful thank you notes she received.
I think there is a great lesson that non-profits can learn from my mom (well, there are many lessons you can learn from her, but this one is particularly fitting). If someone makes a donation of time or money to your organization, you should send a thank you note.
When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign, they increased the number of participants contributing to thier own fundraising efforts from 2% in 2010 to more than 37% in 2011. There is no doubt this strategy contributed to the event’s 19% growth in online donations that year.
How can your organization see this kind of success? Here are four ways to promote self donations in your next Peer to Peer Fundraising campaign on TeamRaiser.
In addition to all of the above mentioned it is important that you include information about self donation opportunities in all communications about fundraising. All fundraising activities should include the importance of kicking off your fundraising with a self donation.
Today's post was prepared by Nancy Palo, a Senior Consultant in Blackbaud's Strategic Services team with an specialty in TeamRaiser and peer-to-peer fundraising. She brings more than 10 years experience in the event fundraising experience, including 8 years with National MS Society where she raised more than $30 million.
“When does someone become a philanthropist?”
An interesting question I heard at the MCON conference a couple of weeks ago. And one that makes me asks, are nonprofits overlooking their millennial donors and prospects? (Those are the folks born after 1980.)
Communicating and engaging millennial donors and volunteers is different than other generations. The 2012 Millennial Impact Report shows...
When you’re crafting your strategy for reaching out and engaging this generation here are a few things to consider:
Multi-channel! Multi-channel! Multi-channel! It's all the rage but do you know where how close your organization is to achieving it? We've taken a look at what that journey looks like for an organization and have broken it down into 4 major stages: early, traditional, coordinated and optimized - I know, we deserve bonus points for our naming creativity but hopefully they are at least clear!
I’ll go into a high-level view of each of these stages but if you take a quick little quiz to find out where you’re at, you’ll get some really cool action plans for how to get to the next level!
Early Stage: Integration may be a goal but identifying how to get there can be a challenge.
Traditional: You’ve moved some efforts online but they may not be coordinated with larger fundraising and communication strategies.
Coordinated: You’ve conquered the structural challenges and are seeing results but can’t track cause and effect as well as you need to.
Optimized: You’re pushing the envelope but are always looking for ways to increase engagement with your supporters.
And just remember, small changes can equal BIG IMPACT!
Take the multi-channel quiz here!
As a grown up Girl Scout who also served as a camp counselor, assistant troop leader and staff person, I’m a certified geek for all things girl power.
Imagine my excitement when I read “Women exert new influence on philanthropy” on MSNBC last week. You should read the full article but I’ll share some of my favorite gems here:
Holy guacamole. Look at the first three points and then think about the fourth. Women are doing all that and the real surge isn’t even here yet? Wow.
If you aren’t already purposefully targeting women, it’s probably a good time to start.
I wish the next part of this post was “5 things you can do to woo women donors” but alas, I don’t have a fail-proof plan. Like any segment that is half the population, there’s a lot of variance. However, I can happily offer you more resources for learning. So, here you go:
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