Is your organization working to ready itself to respond to the needs caused by the earthquake in Japan? Convio wants to help you. Download and put our "Be Prepared When Your Mission Calls" rapid response fundraising guide to work for you.
Rapid response is a top-of-mind topic for nonprofits of all shapes and sizes right now. After the Haiti earthquake last year, Molly Brooksbank posted 7 quick tips to taking action quickly in times of need and numerous other resources and learnings have been put out since with the issue at top of mind for nonprofits and charities around the world (see: 5 Social Media Lessons From the Haiti Earthquake Relief Effort by Geoff Livingston, Helping Haiti: Places to Donate, Creative Fundraising Ideas and Being a Smart Donor by Britt Bravo, How to Communicate in the Shadow of Disaster -- Guidelines for Respectful but Effective Outreach by Nancy Schwartz, The Social Media Response to Disaster in Haiti by Amy Sample Ward and Text-to-Give Fundraising Campaigns Take Off by Joanne Fritz amongst others)
Being prepared for an unforeseen surge of donations is something every nonprofit should be positioned for, and the swell of attention doesn’t need to come only from a natural disaster. Unanticipated press coverage and subsequent attention on your cause can be the result of change of law or a court’s ruling. It may even be as simple yet unexpected as a pop culture figure bringing an issue to the forefront through controversy. The lesson far too many nonprofits learn the hard way is how to be prepared for unplanned events.
A few of the top takeaways from the guide include:
The Guide outlines the above best practices in detail, provides additional best practices and tactics to follow and offers examples from nonprofit peers highlighting successful ways they've followed the guide's tips.
Have any other lessons learned or tips to add to the list? Know of an organization who exemplifies how to respond rapidly in times of need? Share them here so the nonprofit community can be better prepared the next time the need arises.
This information was originally posted by Convio's Molly Brooksbank in March of 2010. Read Molly's post.
Kent Gilliam is the Convio Community Manager. Be sure to follow him and keep in touch with other Community members, download free kits and sign up for free trainings and webinars here (for Convio clients only. You must login to the customer center to access.).
If you’ve had your finger on the pulse of constituent communication recently you know that the big term being thrown around is “integrated marketing/fundraising”. Basically this is the concept of interacting with your constituents both online and offline and everywhere in between wherever that may be. Sounds pretty simple, right? All you need to do is communicate everything to everyone in every medium you have available. But there is another term that I hear all too often that is actually one of the biggest obstacles to employing a successful integrated program…….. “silo”.
Too many organizations today can’t seem to internally agree on who gets what communication, much less how to communicate to everyone through multiple channels. You can hear it in the halls and on the calls, “Those are the marketing department’s contacts.” Or, “Those are only event participants and we don’t contact them about anything else.” Are you certain and if so, how do you know? Have you asked your constituents what they want to know about your organization? Have you asked them more than once for additional information?
Your constituents more often end up in “silos” as the result of an organization’s structure and not what they have or have not told you. As protective of a contact as this approach may sound, the truth is that it is not the most productive. Dave Fleet of davefleet.com shared “Six Ways To Silo-Bust Your Communications.” I have taken the liberty to tweak some of his tips to better apply to the non-profit world.
The symptoms of the silo effect are easy to recognize: lack of cooperation, internal competition and breakdown in communication. The result is that one department gets pitted against another - head office against operations, marketing against development. Without being integrated internally you cannot successfully be integrated externally to your constituents.
So how do you see your organization? Do all of your organization departments work together in an integrated fashion? Tell us in the blog comments how you're working to integrate or have already integrated your organization so you can perform a successful integrated communications program.
I love surveys. Writing them, participating (if they’re not too long), reading the final reports, discussing the findings, analyzing the trends, etc. It’s kind of like comparing notes with a club of anonymous members. I guess I like the validation that other people feel the same way I do as well as find out the areas where I stand apart from the crowd.
So, I was obviously excited to see the 2011 Nonprofit Communications Trends Report from Nonprofit Marketing Guide.com land in my inbox. Even though I didn’t take the survey (it’s based on responses from 780 nonprofits in December 2010) I am guessing plenty of Convio clients did and these findings got me jazzed about the technology we provide them.
There’s tons more data in the report, but I wanted to give online/email communications a little shout out. If improved email communications is a priority for you this year, consider this:
Let's just say for the 96% of you that responded that your website is a very or somewhat important communications tool in 2011, and 94% identified email marketing the same way – I’m comparing notes and have joined the club!
*** Based off of Convio Go! client results
Lindsi Gish, Communications Manager for Second Harvest Heartland, recently told us her story about a successful integrated marketing and fundraising campaign known as "What Day is Dinner".
Lindsi and her team used compelling imagery in a multi-channel approach to raise more than a quarter million dollars to fight hunger in their community. Watch the video to learn exactly what they did to be so successful and start thinking about how your organization can use similar tactics to support your mission.
New year, new trends. Here’s what to keep your eye on for the coming year.
How do you and your organization plan to address these up-and-coming trends? What other trends are you considering in your annual plan?
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