I wear my Millennial identity on my sleeve.
I’m a proud member of the American generation born between 1980 and 2000, and thus am slightly fascinated by research done on my peers.
The latest chapter in my Millennial research reading spree came in the form of the third annual Millennial Impact Report. In addition to having a very well formatted website and some catchy social media content, the study itself is useful to nonprofits looking to engage those in their 20s and 30s in advocacy and fundraising.
Here’s a few of the stats from the 2012 report and my take on how they’ll impact your online strategy:
Rather than immediately including new constituents in all your regular online communications and appeals, using an email welcome series gives you additional control over your constituent communications. Below are a few items related to timing that you will need to keep in mind when planning your email welcome series.
After the constituent has received all of the emails in the welcome series, they can be added to your larger list and receive the regular communications sent by your organization.
Read "Creating an Email Welcome Series" for more tips on greeting your new constituents with style.
Keeping your email list alive and kicking is one of the keys to a successful online marketing program. It's critical to develop a sound strategy for growing and maturing your house file and to always incorporate best practices in your day-to-day management. But attrition is inevitable, so I want to share a few creative tricks to give your list building an extra boost.
Here are three types of campaigns that will not only keep your constituents engaged, but encourage them to generate new supporters from their own network of family and friends.
1. Pledge or Petition Campaign
Constituents and prospects show their support by signing a pledge or petition and then forwarding information about the campaign to their family and friends. To sign the pledge, request that they complete a simple online registration form, providing your organization with contact information and the opportunity to continue the dialog.
2. Social Fundraising
With the integrated social tools now available through modern fundraising solutions such as Convio Common Ground®, your supporters are empowered to tap into their networks to raise awareness for your cause, start conversations, fundraise through sites such as Facebook and LinkedIn and even promote peer-to-peer fundraising events. Donations and sign-ups are automatically captured into your house file.
3. Download Campaigns
An email with a downloadable offer, such as a tip sheet, research report, resource guide or case study, offers the reader something of value in exchange for their contact information.
For more house file tips and best practices, download our Grow Your House File with a List-Building Campaign tip sheet.
Hot off the press! Convio's new quarterly magazine has hit the virtual stands! NP Engage is our new publication slated to release each quarter featuring nonprofit trends, highlights of our latest and greatest thought leadership pieces, popular blog articles and more! The first edition covers the importance of constituent engagement and nurturing your relationship with your supporters.
Our second edition will have a new look to go with our new Blackbaud colors! So stay tuned for the NP Engage volume 2 in Mid-July!
Check out the first edition of NP Engage now!
When I joined Convio after 5 years as an event fundraiser, I was first introduced to the Communication Calendar while working with the Event360 and Komen 3-Day Events. It was amazing… and I wished that I’d known about this tool while I was still managing all the communications for my special events!
A Communication Plan is a document containing of all the communications organized by communication channel that your organization (or your fundraising event) is planning to send out during a specified timeframe. This document often lives in a spreadsheet and should be used as guide that is edited or updated as you approach specific milestones. My recommendation (especially for special event communication planning) is that you include all your communication channels in your plan including Print Communications like Save the Date cards or team captain packets, traditional media channels like print advertising or press releases, online channels like email or website and also Social Media channels like Facebook or Twitter.
Check out two sample communication plans in our recently published Social Media Kick Start Guide for P2P Events.
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