4 Ways to Encourage Self Donations
When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign, they increased the number of participants contributing to thier own fundraising efforts from 2% in 2010 to more than 37% in 2011. There is no doubt this strategy contributed to the event’s 19% growth in online donations that year.
How can your organization see this kind of success? Here are four ways to promote self donations in your next Peer to Peer Fundraising campaign on TeamRaiser.
In addition to all of the above mentioned it is important that you include information about self donation opportunities in all communications about fundraising. All fundraising activities should include the importance of kicking off your fundraising with a self donation.
Today's post was prepared by Nancy Palo, a Senior Consultant in Blackbaud's Strategic Services team with an specialty in TeamRaiser and peer-to-peer fundraising. She brings more than 10 years experience in the event fundraising experience, including 8 years with National MS Society where she raised more than $30 million.
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