Your Evolution to Multi-channel
Multi-channel! Multi-channel! Multi-channel! It's all the rage but do you know where how close your organization is to achieving it? We've taken a look at what that journey looks like for an organization and have broken it down into 4 major stages: early, traditional, coordinated and optimized - I know, we deserve bonus points for our naming creativity but hopefully they are at least clear!
I’ll go into a high-level view of each of these stages but if you take a quick little quiz to find out where you’re at, you’ll get some really cool action plans for how to get to the next level!
Early Stage: Integration may be a goal but identifying how to get there can be a challenge.
Traditional: You’ve moved some efforts online but they may not be coordinated with larger fundraising and communication strategies.
Coordinated: You’ve conquered the structural challenges and are seeing results but can’t track cause and effect as well as you need to.
Optimized: You’re pushing the envelope but are always looking for ways to increase engagement with your supporters.
And just remember, small changes can equal BIG IMPACT!
Take the multi-channel quiz here!
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