The Real Power of the Purse
As a grown up Girl Scout who also served as a camp counselor, assistant troop leader and staff person, I’m a certified geek for all things girl power.
Imagine my excitement when I read “Women exert new influence on philanthropy” on MSNBC last week. You should read the full article but I’ll share some of my favorite gems here:
Holy guacamole. Look at the first three points and then think about the fourth. Women are doing all that and the real surge isn’t even here yet? Wow.
If you aren’t already purposefully targeting women, it’s probably a good time to start.
I wish the next part of this post was “5 things you can do to woo women donors” but alas, I don’t have a fail-proof plan. Like any segment that is half the population, there’s a lot of variance. However, I can happily offer you more resources for learning. So, here you go:
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