Communication Plans for P2P Events
When I joined Convio after 5 years as an event fundraiser, I was first introduced to the Communication Calendar while working with the Event360 and Komen 3-Day Events. It was amazing… and I wished that I’d known about this tool while I was still managing all the communications for my special events!
A Communication Plan is a document containing of all the communications organized by communication channel that your organization (or your fundraising event) is planning to send out during a specified timeframe. This document often lives in a spreadsheet and should be used as guide that is edited or updated as you approach specific milestones. My recommendation (especially for special event communication planning) is that you include all your communication channels in your plan including Print Communications like Save the Date cards or team captain packets, traditional media channels like print advertising or press releases, online channels like email or website and also Social Media channels like Facebook or Twitter.
Check out two sample communication plans in our recently published Social Media Kick Start Guide for P2P Events.
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