Connection Café: Be More Multi-Channel

	Be More Multi-Channel
	Posted by Jennifer Darrouzet at Jan 09, 2012 09:56 AM CST Categories: Fundraising, Nonprofit Trends

Got an old school direct mail junkie on your team? Use this 2-minute video from the President of a 93-year-old direct marketing firm to help support your argument that consumers are becoming more multi-channel in their daily lives, and expecting more from the brands (& causes) they engage with. I’m guessing they’ll listen to Debbi Barber from Grizzard Communications.

And if your team is onboard, but you had a colleague at the last AFP luncheon who was crying on your shoulder about being stuck in the fundraising rut, forward on!