You don't want to be MacGyver with your donor data
Let’s face it, spreadsheets are great at lots of things. They’re an easy tool built to satisfy the MacGyver in all of us as we battle through our daily tasks. They’re entirely flexible (my coworker used one to inventory all her packing boxes when she moved house last year – she’s that organized). But when it comes to storing precious supporter data—user beware. There are several good reasons not to trust any spreadsheet with organizational gold.
Highly customized communications are the name of the game when it comes to engaging and recruiting supporters. To keep pace with increasingly tech-savvy constituents, you’ll need technology that can assess your program work, develop performance reports and dashboards, and provide a centralized, 360° view of your supporters. Before, that might have meant utilizing many different applications, a dedicated and patient IT staff, and dreaded hours spent sifting through spreadsheets. Today, with smart donor databases and CRM solutions, it can be as simple as one technology solution that takes the idea of donor management to a whole new level.
Here are my top three reasons to consider calling it a day when it comes to spreadsheets as your donor database.
This is just the tip of the iceberg; we quickly came up with two handfuls of reasons why spreadsheets are great for tracking numbers, but not for constituent management. And one of them is SAFETY. Check out how to avoid a truly dangerous data crisis, and have all the reasons ready to whip out of your pocket when you talk to your team – just download our list: “10 reasons to cheat on your spreadsheet.”
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