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Haiti and Mobile Grassroots Giving |
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Posted by Amber Wobschall at Jan 18, 2010 11:19 AM CST
Categories: Fundraising, Nonprofit Trends, Technology |
I am struck this Martin Luther King Jr. holiday by this quote of his:
"An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity."
I feel inspired by the outpouring of support for Haiti we've seen this past week. Not only are there so many groups working to help, but at a time when many Americans face unemployment layoffs, reduced hours and pay cuts - people are taking a moment to give what they can. Often just $10.
As we know, you can donate $10 to the Red Cross for Haiti relief by texting “Haiti” to 90999. Small gifts via text - this is where grassroots giving, meets today’s technology. You don't need to give much, but collectively these small gifts can have a major impact.
As of Friday, the American Red Cross had raised $9 million in mobile giving through this program. Just the day before, their blog showcased state by state mobile giving numbers. It’s inspiring to see that even people in states facing tremendous job loss are also willing to give at this time.
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