Integrating your message across traditional and digital channels

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Definitely a good idea not to panic, but you're right, people need to take action immediately to start taking advantage of new technologies. We're not going to get less advanced as time goes on!

We use direct mail to drive traffic to our website.

I think postal mail is going the way of the standard phone service. Who needs to pay $50 a month for a landline when there are alternatives that are free or nearly free.

In my own personal experience, I have been involved with a number of charitable organizations, all of which seemed to raise the bulk of their contributions on the internet.

I still haven't changed my old TV so this is a good news for me :-)

It's good to know that we are getting to a higher level but I will surely miss doing the traditional way.

I think direct mailing has a place and will always be around. Digital is where the big growth is though.

Personally, I don't know how I survived before email or text messaging. I spend a majority of my day doing such. I find if I have to talk to someone on the phone, I can't accomplish anything else while talking. I am much more productive using email and text.

I think that there is plenty of room for digital and traditional means of contacting donors. It is not always easy to have a large target list of E-mail addresses, especially when companies are first trying to switch to digital.

One on the advantages of transitioning over to digital is that there is no need to pay for postage. I think that this will become a big reason to speed up the process, as the price of postage continues to increase.

while traditional mail is still an effective means of raising funds, the internet has a lot to avenues now in terms of digital channels and the likes. companies should cope up with this change.

Our company is becoming more environmentally friendly by utilizing more email and less paper. We are also utilizing email archiving to acess faster documents

Single channel direct mail is on the decline and digital fundraising is rapidly increasing. While most seem to point to similar recommendations, there is wide disagreement on how fast this change is going to take place.

i agree. while traditional mail is still an effective means of raising funds, the internet has a lot to avenues now in terms of digital channels and the likes. companies should cope up with this change.

I think that is really smart to utilize both digital and traditional means of contact. Digital works better for the younger generation, where as older folks still prefer traditional snail mail.

My business is still seeing a lot of positive results to direct mail so I agree that there is still value in it. However, anyone refusing to join the digital revolution needs to get their heads checked.

I have found that most of the companies that resist the digital movement have for the most part been based in smaller towns or are smaller companies operating on a shoestring budget with minimal employees or are family based businesses. More are finally turning on to the digital movement as digital forms of advertising are more cost effective provided a clear plan is in place.

It is always difficult to deal with new things as it is alteration to digital, it will take some time to be habitual to the digital world.