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Launching HOPE |
Posted by Amber Wobschall at Feb 08, 2010 01:57 PM CST Categories: Content Management , Research , Usability |
Many non-profits struggle with website redesign projects because they are such a huge undertaking. They can be both time and labor intensive – involving numerous stakeholders (board members, department directors, and key staff) and often you don’t see results for more than a year.
Convio’s proven methodology, ensures that clients take a more iterative, quick hit approach that allows them to see results faster while tackling the larger web presence redesign in parallel.
Project HOPE is a Convio client I work with who recently re-launched their site after only working with our interactive agency practice for 4 months. The new site has immediately improved the user experience and increased donations. The client worked with us on a quick turnaround redesign project which we started by conducting several interviews with key HOPE stakeholders. Armed with increased knowledge of the organizational goals and priorities, we developed a new information architecture and wireframes for the site. Then, since any successful web site redesign (even a quick one) should incorporate feedback from real users, we tested out the wireframes with some of HOPE’s target constituents. Once finalized, we designed a sharp new look and feel, which is live on the site today.
Katya Andresen gave kudos to Project HOPE for the effort thus far, but what people may not realize is that the team is working on a bigger launch in another few months where we will infuse even more user research and data with the stakeholder input driving the larger initiative.
Keep your eyes open for the next launch and thanks to the Project HOPE team for their great work in the Haiti Earthquake response.
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