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Benchmark Study Interview Part Deux |
Posted by Jill Ward at Mar 27, 2009 09:14 PM CDT Categories: |
Here's another clip from my interview with Vinay where he provides some great commentary on the benefits of multi-channel marketing - where online efforts complement offline efforts. He also discusses how nonprofits are using the web as a donor acquisition tool, to cultivate mid- and major donors, and how online marketing can play a major role in supporting an organization's mission.
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