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Five Recipes for Nonprofit Success on YouTube |
Posted by Jill Ward at Jan 21, 2009 08:39 AM CST Categories: Constituent Empowerment , NPtech , Social Media |
Ramya Raghavan, Nonprofits and Activism Manager at YouTube™, recently shared with our Connection newsletter readers a video explaining the five kinds of content that nonprofit organizations might consider creating this year and cites examples of organizations who have executed these types of “recipes” well.
Here's a quick summary, but be sure to check out the full video — there's tons of great information packed into 4 minutes!
Through its YouTube Nonprofit Program, the video sharing site YouTube™ has been able to help thousands of organizations fundraise, raise awareness, and spur their supporters to take action on a number of issues both online and offline. However, the common question most nonprofits still ask is "what kind of content performs best on YouTube?" Or put another way, “what content can nonprofits create to help achieve online results?”
While there isn’t one single recipe for success, Ramya’s “top 5” list includes:
- The Public Service Announcement (but not your grandma's PSA!)
- The Video Campaign
- The Fundraising Appeal
- The Training Video
- The Serial Vlog (vlog= video blog)
If you’re a Convio client, check out this short YouTube extension demo on how you can easily and seamlessly integrate YouTube video into your online campaigns, websites and other online communications.
And if you have any special content recipes of your own, share them here!
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Youtube's program would be good if their non-profit manager was responsive and the company could communicate internally.
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I would like to create an awareness of the need for people reaching out to low income groups in concern with heath and safety that medicine is not the only concern. We know that quick response is life saving but what about the thousands of Americans who do not have telephones? What about the people who cannot call 911? The Sullivan report has statistics on this very subject: http://www.newmillenniumresearch.org/archive/Sullivan_Report_032608.pdf Having a pre-paid, non expensive cell phone like Tracfone in an emergency could save someones life, maybe having a cell phone is more important than we thought.