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"2008 is going to be a challening year." To quote Yogi Berra, "It's deja vu all over again." |
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Posted by Tad Druart at Jan 07, 2009 04:13 PM CST
Categories: Constituent Empowerment, Fundraising, Nonprofit Trends, Productivity, Technology |
"2008 is going to be a challenging year." That was the lead sentence in an article Convio Chief Strategy Officer, Vinay Bhagat wrote for the Convio Connection newsletter last January titled, "10 Online Marketing Strtegies for Fundraising in Challenging Times." He wrote that:
"In addition to the recession, we are also seeing some other troubling indicators. Direct mail-based donor acquisition is getting harder and more expensive due to postage rate increases, mailing list fatigue, and postal mail delivery challenges. Many nonprofits have cut back on direct mail-based acquisition efforts as donor files shrink and current communication approaches fail to align with a more empowered "new breed of donor" — constituents who value transparency about how their funds are being applied, are increasingly taking an active role in their philanthropy, and have high expectations as to how they should be communicated to online.
Current economic conditions, the shift towards online marketing and the trends in donor empowerment make a strong case for investing in an effective online marketing program."
While I don't think anyone anticipated that the end of 2008 would be as ugly as it was, the content of the article is probably even more valuable today. It's worth reading again, or for the first time if you haven't seen it.
Many of us made resolutions last year - we probably kept some and let others slide. I'm curious about what you resolved, if you kept it and what obstacles you faced. I would love for you to share them as part of our industry-wide discussion on resolutions at www.convio.com/resolve2009 - but you're welcome to comment here as well. We're taking that information and creating a resolutions guide to help nonprofit professionals keep their resolutions, so please share.
Here's to a properous New Year. I'm not even going to try to give a prediction on what '09 has in store...
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While I don't think anyone anticipated that the end of 2008 would be as ugly as it was, the content of the article is probably even more valuable today. It's worth reading again, or for the first time if you haven't seen it.
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Oh... the other good news is they don't charge anything get you started with the appropriate package. You are just in charge of your own marketing campaigns.
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Since most people spend about 18 hours a day with their mobile devices – they are so much more than phones (Dane uses his as his alarm clock too) – when invited into that level of relationship it can be very successful as part of the marketing mix. Enjoy.
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For those of you with Nonprofit groups who are looking to do some online marketing make sure to check out http://www.nonprofitshoppingmall.com! They put together private shopping sites like this one: http://shoppingformiracles.org/shop or external links for small organizations (like we have) Like this: http://napafrica.org/ It's a great idea especially right now. Oh... the other good news is they don't charge anything get you started with the appropriate package. You are just in charge of your own marketing campaigns. Wonderful tool!