|
Empower Your Event |
This afternoon I attended a Webinar about developing a PR strategy for an event, put on by Barkley Public Relations. The presentation was highly informative and it really got the wheels in my head spinning. They brought up some interesting points on the challenges of keeping an event fresh and exciting, year after year. Some of the tips they shared, on what has worked for them, stood out and so I thought I would share them with our Connection Café readers. In a nutshell, here are some of my takeaways from the presentation.
Relationship development. Develop a relationship with local media, ask media bloggers to post something on their blog about your event, analyze your audience and get to know them. Get media personnel involved as event participants, so that they cover the event from the angle of the constituent.
Find, listen to, engage and empower your participants. Get participants to post on their blogs about the event. Contact especially passionate participants and invite them to be “ambassadors” of the event. Find those involved who are particularly driven to your cause with a significant reason for being a part of your event and empower them to do some of the talking.
Celebrity endorsement. To celeb or not to celeb? If you are going to use a celebrity, the key is credibility and a true connection to the cause. But, they made the point that the biggest celebrity is the walker. Let your participants know how appreciated they are and how they are the ones that make your event possible.
Keep things fresh year after year, but don’t lose your branding. Be creative in adding new elements to the event, but keep some consistency. Participants who fall in love with your event will want to continue to participate in years to come – so keep them interested and coming back.
The season never ends. Keep the momentum about your event going year-round. Don’t stop talking about it just because next year's event is months away. At the end of this year’s event, start spreading the buzz about next year.
Oh, and have fun with it!
Subscriptions
Subscribe to the RSS feed
Subscribe to receive posts via email:
Convio Clients
Get answers to product questions, join "Birds of a Feather" discussions and more. Join the Online Community
Categories
Blogs We're Following
Alltop - Nonprofit
Beaconfirewire
Beth's Blog
Donor Power Blog
Everyday Giving
Future Leaders in Philanthropy
Frogloop
Getting Attention
Global Voices
Katya's Nonprofit Marketing Blog
Nonprofit Law Prof
NTEN
Sea Change Strategies
Social Actions
Tactical Philanthropy
The Agitator
Walkathon Guide
Zen and the Art of Nonprofit Technology
