Social Media for Social Good – send your questions for the sold out webinar and register for the free recording!
	Posted by Jordan Viator at Dec 15, 2008 10:03 PM CST Categories: Constituent Empowerment, NPtech, Social Media

A couple weeks ago I asked if any of our Connection Café readers or their organizations were ready to start embracing social media.

And from the registrations for our “Social Media for Social Good” webinar this Wednesday, I’d say the answer is loud and clear: you are ready – or at least interested to learn more about social media - because the webinar is now full!

But have no fear, we’ve done two things to allow for everyone to still access what’s sure to an informative and dare I say fun webinar:

1. We’ve opened up the registration to allow anyone who didn’t register in time to sign up to receive the free recording of the event after it takes place at www.convio.com/socialgood.

2. We’ll be accepting the questions you want answered here on the blog during the event right up to the time of the webinar to allow anyone who can't register for the live event to still have their questions asked. Simply leave us a comment in the comments section below and we’ll ask the speakers- Beth Kanter and Emily Riley from Jupiter Research, a Forrester company - what it is you want to know about nonprofits and social media.

Make sure to keep an eye on Beth’s blog and Emily’s thread over at the Jupiter blogs to get more insight into the issues being discussed and what attendees are interested in hearing from the speakers. I’ll give you a hint about what Beth has up her sleeve: think Einstein : )

And for those of you not yet sold on the idea of social media and Web 2.0 or those looking for a primer before the Social Media for Social Good webinar, I’d direct you to the cover story in today’s Wall Street Journal Business Insight section. The Secrets of Marketing In a Web 2.0 World article verifies the validity of marketing in social media spaces for organizations and scratches the surface on some of the tips and best practices you’ll on Wednesday.

The top 5 principles shared to help aid marketers in the journey to use social media:

1. Don’t just talk at consumers (donors/acvocates) – work with them throughout the marketing (outreach) process
2. Give consumers (donors/advocates) a reason to participate
3. Listen to – and join – the conversation outside your site
4. Resist the temptation to sell, sell, sell
5. Don’t control, let it go

Stay tuned to the blog after the webinar for specific tips, ideas and nonprofit case studies shared during the session that may help you better use and plan for a social media strategy in 2009.

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