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Have I Got a Story for You |
I am utterly fascinated by physics and astronomy – despite the fact that I can barely get my head around some of the mathematical concepts. That’s why I was excited to learn on NPR this morning about a professor using storytelling instead of cold hard data to teach people about physics. The idea is to create an emotional attachment to science to facilitate learning and to make these very abstract concepts mean something to people.
This underscored for me the importance of using personal stories online to reach people on an emotional level. It’s definitely smart to present people with statistics and numbers that reflect your accomplishments and milestones, but if you really want to capture someone who will be a passionate supporter and a loyal defender of your cause present them with real, personal stories. How has your organization impacted people’s lives? Find them and ask them to share their story. How are the people who work in your organization affected personally by what they do? Ask them. People will learn about your organization through their personal stories and will be more inclined to become a part of it because it will mean something to them. Paralyzed Veterans of America, for example, have used personal stories to emphasize their commitment to paralyzed veterans.
This is not just about fundraising or increasing your housefile, although that might be a result. This is about connecting with people on a personal level and emphasizing the fundamental goals and underlying philosophies that drive your organization. This resonates with people. So share it.
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It’s definitely smart to present people with statistics and numbers that reflect your accomplishments and milestones, but if you really want to capture someone who will be a passionate supporter and a loyal defender of your cause present them with real, personal stories.