Congratulations Operation Smile! | |
Those of us who work day in and day out to help organizations connect with real people sometimes have to disconnect ourselves a bit, otherwise we'd lose our sense of humor. Instead we focus on the myriad (and important) details of driving web traffic, building a housefile and improving response rates. But we all know that every now and then, you have to take a step back and remember why you do what you do.
So in honor of this year's Nonprofit of the Year Award recipient, Operation Smile, here's a video which Kyla Shawer, SVP of Response Marketing and Development, played for us at the DMA Nonprofit Federation conference in New York last week. This video is about a global event and her Operation Smile's mission, but as Kyla pointed out, we can all be proud of the passionate work we do to change the world.
Of course there are also some very good direct-response and fundraising related reasons for Operation Smile to receive this award...
- Growing their donor file 1000% since 2002
- Running a major multifaceted campaign (DRTV, mail, phone and web) for the "World Journey of Smiles"
- Running highly innovative direct response campaigns that serve as a model to other nonprofits
- Growing direct-response revenue 600 percent since 2004...(Read all the details here).
All of which means that Operation Smile has been able to grow the organization at a breathtaking pace and provide more surgeries to children in need than ever before.
Congratulations Operation Smile. Thanks for all you do to make the world a better place, and thanks for inspiring us!
P.S. There are more great videos here.
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