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YouTube's NonProfit Channel Tipsheet |
Finally ready to take the plunge and start integrating video into your online communications strategy? Here are a few basic tips, compliments of YouTube's Nonprofit and Activism Manager Ramya, on what to keep in mind when setting up and using the YouTube Nonprofit Channel.
The Basics:- Reach Out. Post videos that get YouTube viewers talking and then stay in the conversation with comments and video responses
- Partner up. Find other organizations on YouTube who complement your mission and work together to promote each other.
- Keep it fresh. Put up new videos regularly and keep them short – ideally under 5 minutes.
- Spread your Message. Share links and the embed code for your videos with supporters so they can help get the word out.
- Be Genuine. We have a wide demographic, so high view counts come from content that’s compelling, rather then what’s “hip.”
Building Your YouTube Presence:
- Customize your channel. Deign your channel, add banners and URLs, choose your top video and get donations flowing.
- Develop Compelling Content. Create direct dialogue, includes a call to action, tell serial stories, respond to current event and use endorsements.
- Network and Distribute. Tag and title well, embed videos on the web, click "subscribe," engage and interact and make Web traffic a two-lane road.
You can see the full length, detailed tip sheet here.)
And if you still need more direction on how to realistically implement some of these tips, this quick video, found on the YouTube Nonprofit page, does a great job of breaking down these basic tips and showing actual examples of how your organization can video to make a difference.
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Iain - After looking at the main Nonprofit Program site, it appears that the program is for US-based NPOs right now. But the program is looking to continuously enhance its offerings, so I'm sure Ramya would welcome your feedback on how to make the program better! Check out her Agent Change page for contact info.
URL: http://www.kidney.on.ca
Interesting - thanks. Do you know if the YouTube NonProfit Channels are available to organizations in Canada?