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Enhancing your nonprofit’s online presence with online video |
Emily Riley over at Jupiter Research blogged today about Video Egg, a service expanding the possibilities around online video advertising, pointing out that new features such as “localized ads, RSS, retail, and many other bells and whistles” have been added recently to enhance the power of the online video tool. She notes at the end that new, interesting video elements “are what will make consumers pay attention.” According to some of Jupiter’s most recent research, internet video audience and opportunity is growing rapidly, which not only provides an opportunity for advertisers and retailers, but also for nonprofits looking to extend their key messages, cultivate advocates and raise funds online.
So what can nonprofits - who oftentimes don’t have the budgets and means to use services like Video Egg that are embraced by brand advertisers - do to drive results with online video? Well for starters, sign up for the YouTube nonprofit channel which is completely free for any nonprofit to create. Ramya, YouTube’s nonprofit and activist manager, has even dedicated an outlet to offer great advice on how nonprofits can get started, what key benefits they receive as channel members and how they can provide feedback to the program to help continuously enhance the features provided for nonprofits on her Agent Change vlog.
A few examples of nonprofits currently using the service to spread their message, initiate conversations with constituents and yes, even raise funds with online video include:
The ASPCA
Greenpeace
Save Darfur
Rock the Vote
And if you’re looking to incorporate video into a larger social media strategy, take a look at some of the great ideas NTEN and our favorite blogess Beth Kanter are putting together with the new We Are Media Project: The Social Media Starter Kit for Nonprofits which provides great advice on how to start and what other resources are available to the nonprofit community.
Anyone else out there currently using the YouTube nonprofit channel? What advice would you share with nonprofits looking to incorporate online video into their outreach and communications strategy or enhance their current efforts?
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It's nice to know there's someone at YouTube dedicated to helping nonprofits, Ramya! Thanks for your support of this community and willingness to help everyone succeed online. I'll definitely be pointing people in your direction when they ask for online video help or want to give feedback on the program!
URL: http://www.youtube.com/nonprofits
Thanks for the great post Jordan! I would definitely encourage any 501c3s out there to check out the YouTube Nonprofit Program...and if you have any questions, I'm here for you :-)