Why the iPhone Opens Doors for Online Marketing
This week Apple, Inc. announced that they are releasing a new version of the iPhone. The release of this news included such delicious tidbits as new features (like GPS), greater speed (on 3G networks it'll run twice as fast as the old iPhone), and the best part, which is it'll cost half the price. The only thing for me, better than all of this news, is that my contract with T-Mobile ends the VERY SAME DAY as the new iPhone comes out. Sorry T-Mobile, but all those dropped calls and mixed up bills will be coming back to you in spades.
Really though, I think the fact that Apple will introduce a much more accessible and widely distributed iPhone (and spurn a number of other cell phone manufacturers to imitate the) means good things for those of us focused on online engagement.
The iPhone has made one of the greatest leaps in technology in years (and I'm surprised this doesn't get more coverage) by letting web surfers use the full featured Safari browser. Plus you can touch the screen to click and scroll, very much like the mouse or touch pad you use today. Check out the Safari demo on this page.
Now, some of you will point out that only about that there are only a few million iPhones in use AND that most sites aren't optimized for the Safari browser. But what I'm saying is that as these numbers go up, so too will the need, desire, and incentive for those of us who market our causes online to develop for them.
I love mobile messaging and will keep browsing with my old skool smartphone. But, I'm telling you, keep an eye out for the iPhone, its imitators, and the opportunities that such a rich phone-based browsing experience present to us all.
Also, if you get excited about "rich phone-based browsing experiences" like I do, you need to get out more.
Subscribe to receive posts via email:
Get answers to product questions, join "Birds of a Feather" discussions and more. Join the Online Community
Alltop - Nonprofit
A Small Change
Bob Ottenhoff's Blog
Donor Power Blog
Future Leaders in Philanthropy
Katya's Nonprofit Marketing Blog
Kivi’s Nonprofit Communications Blog
Nonprofit Law Prof
Pamela’s Grant Blog
Sea Change Strategies
Zen and the Art of Nonprofit Technology