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How Can Small Nonprofits and Organizations Succeed Online? |
Posted by Jordan Viator at May 27, 2008 08:37 AM CDT Categories: Nonprofit Trends , Social Media , Technology |
If you are a small to mid-size nonprofit, chances are you’ve asked this question numerous times in your career. If you are a marketer or consultant working with nonprofits, you’re no stranger to this question, either. And in last week’s Converging Campaigns panel this question was asked by a viewer who wanted to know what the smallest nonprofits - those with as few as four employees - can be doing online.
Adam Conner of Facebook started by saying that what’s important is “lowering the barriers of participation …the more people you can get in the door, means the more potential donors you have, which means the more people will donate. And it’s a funnel, because the more that’s required the less people will do, but the more people you have in the door means a bigger number.”
Some of the other main points included:
- Online activity influences offline
- Empowering and trusting your volunteers is crucial
- Social Media is boon to small nonprofits
- The tools exist now to help even the smallest groups grow something
- Technology can actually be a great leveler in the playing field
Here's the full clip of what the panelists had to say.
What other advice is out there about how small nonprofits can succeed online?
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URL: http://uplej.com
I dont know if any of you have heard of uPlej.com. Its the new way to donate to charity through social networking. Alot like a facebook type concept. Check it out.
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URL: http://www.connectioncafe.com
What an interesting site and concept, Mire. Thanks for sharing and I'll be sure to look further into this!
URL: http://www.nonprofitshoppingmall.com
Take a look at www.nonprofitshoppingmall.com. They have a great "external link" program that allows small nonprofits the opportunity to monetize their existing support base through this online shopping site. It takes a bit of marketing and training on the nonprofit's end to teach supporters to use it every time they shop online. But once you see how much money can be raised. It is well worth it.