Mother's Day Roundup: Great Engagement Campaigns
Happy (belated) Mother's Day to all those moms out there!
With help from my colleagues I just did a quick roundup of some great Mother’s Day email and web campaigns that organizations used to encourage engagement around the holiday.
Here’s the quick summary with links to examples. Post your ideas and additional campaigns in the comments.
Create a Mother’s Day Campaign Site
The Ploughshares Fund created a great Mother’s Day Campaign Site with landing pages, content and rich imagery that asks visitors to honor their mothers by giving the gift of peace
Tie American Mother’s Day to Issues of Mothers Around the World
The International Rescue Committee ran an email campaign that encouraged people to consider making a donation to honor “mothers and their families who are caught in the crossfire of conflict.” CARE ran an email campaign with similar messaging that led to a strong donation form allowing people to send their mothers CARE-themed eCards after donating.
Appeal with Celebrities Talking About their Mothers
Susan J. Komen Foundation’s Policy Alliance sent an email campaign featuring actor Ricardo Chavira who lost his mother to breast and cervical cancer when he was 16 years old. In the email donors are directed to take action on an advocacy campaign encouraging Congress to create a special cancer coin.
Market Gifts that Give Back to the Organization
Save the Children ran an email campaign to encourage people to buy Save the Children themed roses or bracelet to honor their mothers and support the organization.
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