You clean the office for the donor visit, but what do they see when they visit your Website?
Mark Rovner shared this classic description of the flurry of activity that occurs at virtually every nonprofit organization prior to the visit by a major donor. During his session at AFP International, Mark made the point that organizations go to great pains to clean the office, making sure everything looks just right. "You want to impress the donor and make them happy to be part of your organization," he said. Yet, nearly every major donor visits the nonprofit organization's Website before they make any gift - be it online or offline.
When they visit your site what do they see? Information about the Gala in November of 2007, broken links or other outdated information...
Mark's advice: Walk the halls of the Website and make sure it is the face of your organization that you want the donor or advocate to see.
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