Here at the National Technology Conference, it seems everyone is getting their "twit" on...or their "tweet" on...or whatever you want to call it.  They're looking at their phones to catch messages from the Twittersphere. Twitter is a "social networking and microblogging service utilising instant messaging, SMS or a web interface."

Basically twitterers create an account and then select their friends, colleagues, or topics they’d on which they’d like to get short updates. Lots of people use it to exchange quick notes by phone-based text messages, instant messenger, and/or a web based interface.

Someone who works for an international relief organization asked me recently, "What should my organization's Twitter strategy be?" I looked at her and said, "Nothing. You shouldn't have one."

Called me old fashioned. Call me a troglodyte. Call me whatever you want.

It's not that I don't love web 2.0 applications as much as the next guy. It's just that I think there are a ton of new, cool, awesome tools emerging every day; BUT, very few of us have used the current technology to its fullest. In seeking to use the latest and greatest, many of us forget that we’ve barely made use of the last great thing,

I should probably be clear. Developing a Twitter strategy today probably makes sense for your organization if:

• Your organization already has an awesome online presence with lots of useful content and you need to drive more traffic to it
• Your organization holds lots of events where people who are attending will benefit from a live, collective conscience
• Your organization is visitation focused, like a museum

If at least one of the three conditions don't apply to your organization, I'd say wait on developing that Twitter strategy. Instead here are five things you can do today to improve your online presence that will return real results.