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The Mobile Buzz |
As you may or may not know, this week is the Worldwide Developers Conference (WWDC) in San Francisco. This is Apple's premier event for developers, where they meet for information sessions about development for Macs and the Mac product platforms.
The mobile world has been anxiously awaiting this event for some time, as today's 10AM Pacific time keynote is predicted to be the time when Apple co-founder, chairman, and CEO Steve Jobs announces the next generation iPhone. Rumors of the new iPhone have been circulating since the first gen phone shipped last summer. Faster, better, stronger...you get the idea.
Why is this important to you? Because, while we can talk market share and browsing habits, it could mean absolutely nothing to your organization. But, with change like this, it's becoming increasingly important to be able to identify and accommodate the browsing habits of your users. But how?
Using information derived from any analytics program (AWStats, Google Analytics, Mint, etc) you can monitor the what browsers your site visitors are using. This data can help to dictate which browsers your site should be optimized for. Developing for the iPhone simply because it's new and sexy doesn't make sense if no one coming to your site is using it (and you have no campaign designed to target iPhone users). Site statistics are going to be the best way to get a snapshot of these trends for your particular organization.
It's easy to get caught up in the hype of new technology like the iPhone. However, learning what your audience is actually doing, not what the buzz is telling you, can be key to getting a better sense of who they are, and what they want from your site. And stats like this can be a very powerful tools for both driving people to visit you and gaining their loyalty moving forward.
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