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Stellar Surprises and Success: Online Marketing Benchmark follow-up
Posted by: Jordan Viator on April 17, 2008 at 5:49PM EST
Earlier this week, we released the second annual Convio Online Marketing Nonprofit Benchmark Index™ Study containing data findings from over 400 nonprofit organizations and posted an entry about the online nonprofit marketing study with a video interview of Vinay Bhagat, our Co-Founder, CSO and co-author of the study. 

Since then, a number of blog posts have discussed the findings such as those on Tech Soup, The Agitator  and Care 2's Frogloop blog.

To expand further on what exactly nonprofits can take away from these findings, Vinay conducted a 6 minute, follow-up interview delving into the following points:

1.    Interesting surprises in the data findings
2.    What the “stellar” growth of email files in the study  really means for nonprofits
3.    What challenges nonprofits currently face and how nonprofits can embrace online programs to help drive success.




Any other questions looming out there about the data and what it means for you or your nonprofit?

Send This | Categories: Benchmarks and Analysis, Nonprofit Trends
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