Presidential Hopefuls Online: the Scorecard

Posted by Misty McLaughlin at Jul 25, 2008 04:33 PM CDT
Categories: Usability

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Now that we’re down to two (presumptive) presidential nominees, I have a modest proposal for you. It's time for us - all you bloggers out there; my esteemed colleagues; and you, dear reader - to take stock of what our candidates are doing online. How are they presenting themselves, how nimble are their websites in responding to what’s happening day-to-day, how effective are they as engaging us as supporters, donors, voters? 

We've written about the candidates websites as hotbeds of innovation, and about Lessons Learned (so far) from the '08 Campaign. Now I'm proposing...a little thing I call the Hopefuls Online Scorecard.

Call to Action! Let’s start a dialogue on how the candidates’ websites stack up on a bunch of criteria that matter to us.

I'll start by posting scores (forthcoming) on a few best practices in website usability and engaging constituents online - stuff like overall experience, navigation, pathways to action, and quality of content. I'll ask you to post comments on the success criteria that matter to you - let's keep the tally rising.

Game on. McCain 0 / Obama 0. Watch this space.

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