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How to learn more about Google Grants - webinars, blogs and real results! |
Last month, Markus wrote about the importance of Google Grants for nonprofits in driving relevant new traffic for free to their Web sites. As pointed out in the post, any nonprofit is eligible for $10,000 a month in free Google Adwords so long as they are a 501(c)(3), have a Web site and do not have a religious or political focus. We continue to hear success stories from organizations who have taken advantage of a Google Grant and encourage any eligible nonprofits to learn more about the program for themselves.
Now, our friends at NTEN are lending a helping hand to the nptech community by offering a webinar series on Google Adwords to help nonprofit participants develop:
1.) A firm understanding of the Google Grants program, including its benefits and requirements for grantees.
2.) Solid optimization skills for building and maintaining a successful AdWords account, including how to maximize keywords, ad text, and campaign structure.
3.) Knowledge of how and why to evaluate account performance, using various AdWords tools.
If you are interested in learning more about Google Grants while waiting for the Webinar series to start, check out the Google Grant blog for relevant grant informaiton, recent news and to join in the discussion with Google employees on their fabulous program.
With any luck, you might be as fortunate as organizations like NTEN who increased their overall site traffic by 5% with a Google Grant! (And of course, if you take advantage of the program or already have implemented Google Adwords into your online strategy we want to hear about your results, too.)
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