Posted by: Andy Donovan on April 16, 2008 11:56PM EST URL: http://www.donovangroup.ca I just finished reviewing the report and thought that it did a good job in terms of sharing the realities within the charitable sector of online marketing and eCommerce in terms of potential ROI. What most of my clients need to know is that (as per another post) communicating with your constituents - attracting, retaining and upgrading - means more than simply driving them to a website and hoping they intuitively make a donation. Even though results vary I think it's a great benchmark to start from in order to manage not only expectations but also future directions when it comes to establishing an organization's online campaign.

Posted by: vbhagat on April 17, 2008 10:49AM EST Andy - thanks for your comments. One of the most interesting things for me, is trying to dig into why they are differences per segment. For example, why do major eMailers and Faith based groups have higher unique visitor to email subscriber conversion rates. Secondly, I think it's interesting to look at individual organization performance within a vertical, along key metrics like revenue per email address. To your point, the metrics don't show the whole picture - as online engagement definitely influences offline giving and vice versa. The report we issued about a year back with StrategicOne talks to the value of online engagement in conjunction with direct mail. The Wired Wealthy discusses mid-level and major gifts.

Posted by: Nocat on April 21, 2008 10:46AM EST URL: http://www.interdynbmi.com/news/2008/04/imis-fundraising-customers.html I would think this would be of interest to your readers ? iMIS 15 Product Tour for Non-Profits - This is a flash-based product This new product tour focuses on the non-profit market, with an emphasis on the fundraising capabilities of iMIS directed by Product Management, and includes our high-level iMIS message of one database, open & flexible, 100% upgradeable, on-time & on-budget, and industry leading support.