A couple of weeks ago I had the good fortune to meet Sarah Durham and Farra Trompeter who work at Big Duck. Based in New York, Big Duck specializes in strategic planning, branding, and interactive design services for nonprofit organizations including American Jewish World Service and the newly relaunched Parent Project Muscular Dystrophy.
The Big Duck Team
I was struck when I met the Big Duck team by how many of them have both deep experience in communications as well as real experience working at (not just for) nonprofit organizations. It’s my opinion that the best consultants are the ones who have been in the trenches, felt my pain, and done my job.
Big Duck Resources
Also, Big Duck produces a ton of resources that add lots of value to what you’re doing – regardless of whether or not you’re a client of theirs. Take a few minutes to check out these two highlights:
- Their Webinars
Big Duck’s team offers a monthly webinar series on the rarely covered topics like the “Board’s Role in Brand Refinement.” Coming up this Wednesday, July 16 at 12:00pm EST, “The Art of Storytelling.” Here's the description:
“Want to dig deeper into the art of storytelling? Wondering how to blend social media with traditional outreach like direct mail? Participants attending this webinar will explore the elements of a good story, review examples, and discuss a process for developing stories and choosing outreach channels.”
The cost to attend is $25 and you can register here.
- Their Podcast
Just like their webinars, but shorter, each installment of the The Nonprofit Jungle podcast provides insight into a theme (like user research and holistic communications). Each also includes some nice, quick-hit things you can do to improve your web site or communications strategy.
Oh, and how did I find out about these resources in the first place? A friend of mine was linked to them on Facebook! Want to see a good Facebook marketing strategy in action? Sign into Facebook and join the Big Duck group.
