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AOL’s Not Dead Yet; Better Test for It. |
Posted by Quinn Donovan at Jul 14, 2008 08:57 AM CDT Categories: Email Marketing , Research , Technology |
Hopefully by now we all understand the importance of testing before a new email or newsletter is sent for the first time. Testing on different operating systems, multiple browsers, and email applications is the key to ensuring that your email will render properly when opened by constituents. And if you’re using conditional content in your communications, don’t forget about testing each of these versions too.
When you consider all the possible variations of operating systems (PC, Mac, Linux, etc.) and web browsers (Internet Explorer, Firefox, Mozilla, Safari, etc) along with the constituents email providers (Yahoo, AOL, Hotmail, GMAIL, etc) the number of possible variations multiplies quickly. Of course in a perfect world you would test all the permutations before you hit the send button; but since the world can be a busy place, if you had to prioritize where would you start first?
Looking at 3.5 million constituents records on Convio from a representative cross section of our clients I found the following were the most popular:
Operating Systems
PC 89%
MAC 6%
Browsers
Internet Explorer 76%
Firefox 11%
Mozilla 7%
Safari 4%
Email Provider
Yahoo 21%
AOL 13%
Hotmail 11%
GMAIL 3%
MSN 3%
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