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Molly Brooksbank is an Interactive Consultant and long-time Convion with Convio’s Client Success Services team. Her passion really is helping nonprofits succeed online. Her past and present clients include the ASPCA, Boys and Girls Clubs of America, Operation Smile and Chicago Public Radio. In 2003 Molly took a haitus from Convio to travel in Asia and study foreign languages before returning to Austin with an Aussie in tow. In her free time Molly can usually be found taking her two adopted mutts to the dog park, volunteering with the Central Texas chapter of Engineers Without Borders, or brewing and then drinking beer with her husband and friends. She also believes in making things with her hands. |
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Building a Base with Pledges
Posted by at May 27, 2008 03:07 PM CDT
Categories: Advocacy , Constituent Empowerment , Nonprofit Trends Expanding on Sally’s post last month, Online Advocacy - Using Petitions for List Building, here are a few of my favorite nonprofit pledges. Unlike petitions, which are specifically political, pledges can promote any kind of action or invite general participation. Pledges can be a very effective outreach tool and the lists tend to be of a very high quality.
Are pledges really just a smokescreen to gather emails? I suppose they can be, but I think these examples demonstrate another possibility. Like any other nonprofit communication, your pledge has to be authentic. Just like newsletter subscriptions, these pledges act as tools to educate and engage, and serve as an entry point to broader participation. To make your pledge work, you have to be prepared to respond to your signers' enthusiasm while it's fresh. If you have a stated goal, update them on your progress. If you can, tie the pledge into a broader campaign. But above all, make sure you're prepared to follow up signatures immediately with offers of other, deeper ways to engage with your nonprofit. What can you genuinely ask for in a pledge, and what can you offer in return?
Got any great pledges to share? Post them in the comments! Fish, Frogs and Files -or- How to Find the Value of an Email Some people like tuna from a can. Me, I like sushi. Like your email housefile, it’s all about how fresh it is and how you slice it. And fish that are carefully chosen and sliced with skill are more valuable than the stuff in a can for a reason. |
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