Karoline McLaughlin is Director of Corporate Communications at Convio. She is a senior marketing leader with more than 20 years of technology expertise spanning software, hardware and services. Prior to joining Convio, Karoline was a founding member of Innography, where she led the marketing efforts to establish the company as the intellectual property business intelligence leader. She has also held marketing and sales positions at LifeSize (now Logitech), Tivoli/IBM, MegaPath, Hire.com (now Peoplefluent) and Symantec. Karoline holds a BS degree from San Jose State University and an MBA from Santa Clara University. In her free time, she enjoys reading, traveling and live music.
A couple weeks ago, we announced the retirement of Common Ground to help focus our CRM products serving small- to mid-sized nonprofits. Understandably, there have been many questions surrounding the decision to retire Common Ground, including the options available to nonprofits currently using that product and our continued commitment to Salesforce. To provide more information and clarity, Jana Eggers, our Senior VP of Products and Marketing, recently answered the following questions on the Idealware blog.
And we also had:
Minimizing the number of customers impacted by any decision and maximizing our customers’ ability to be successful was the key part of our decision.
We are working with all Common Ground clients to discuss their specific options moving forward.
4. What is Blackbaud’s vision for Common Ground users in April 2014 when the product is discontinued? Will the system be turned off? Should users be looking to migrate to a new system now?
We will be addressing questions collected from the Common Ground community during [yesterday's] Common Ground Town Hall meeting and encourage people to attend for the latest updates.
Blackbaud CEO Marc Chardon and Outcome Guide Hal Williams have joined forces on a Huffington Post series "The Imperfect Storm" to examine the current nonprofit environment. Varying circumstances and key shifts in the sector are coming together to create the potential for continued rough times.
The first shift Marc and Hal identified was nonprofits needing to engage donors. As their article says "Donors don't just want to give money. They want what we call 'personal discovery' that involves a give and take of information, shared by both the donor and the organization. They want to advocate, volunteer, test things out and be a part of the cause. They want, through all of their gifts, to find meaning."
The second shift "nonprofits need to define themselves by their results" is the cornerstone of today's article. Marc and Hal argue that "moving to a clear report card of results, published annually, puts nonprofits in the outcome business, which is where they should be."
In thinking about your organization, how are you addressing these two shifts? Are you consciously engaging all, most, some or any of your donors? How are you reporting back on your successes? What outcomes are you tracking and how?
Read today's full article and share your experiences, ideas and quuestions in the comments below.
Posted by Karoline McLaughlin at Apr 17, 2012 07:45 AM CDT
Categories: Fundraising, Nonprofit Trends, Research
We all have a desire to be connected, to know that what matters to us most is something others also care about. This is especially true in our close relationships, both on a business and personal front.
For those of us passionate about the nonprofit community, being connected, compassionate and caring hold an even deeper meaning. They’re synonymous, and we want those with whom we keep close company, especially our significant others, to selflessly subscribe to our sentiment. What better way of expressing this then when we commune through donating our time and, often more heart-touching, our dollars to those in need.
So, how does this act of caring and sharing apply to you and your organization? Our new research paper, Insights into Integrated Marketing Constituent Behavior, is based on the results of a study Convio conducted with CARE and it reveals that high income, married donors that like dual channels (online and offline) are, indeed, really valuable.
It seems pretty clear to me why you should care. Effectively leveraging integrated, constituent engagement marketing strategies to attract and retain these types of donors pays off, and BIG!
Posted by Karoline McLaughlin at Apr 02, 2012 11:01 AM CDT
Categories: Fundraising, Nonprofit Trends, NPtech, Research, Technology
All roads are heading north! Here at AFP International in the spectacular northwest city of Vancouver, BC, it’s evident from the conference sessions I’ve attended so far that with the economy seemingly back on an upward trajectory, fundraising is also heading in that direction.
Today, the NRC, Nonprofit Research Collaborative, of which Convio is a member, announced the results of our spring survey. In 2011, over half of all the nonprofit organizations surveyed in both the U.S. and Canada saw increases in contributions. In fact, the results indicate that this is the first increase seen in the U.S. in four years. That is indeed great news!
Even better news, more than 70 percent of the organizations surveyed anticipate increases in charitable contributions received in 2012. Still, a third said the economy is the greatest challenge and a looming determinant in what lies ahead.
The sentiment at AFP? I’d say it’s largely optimistic. Yes, nonprofits realize that many of the factors Convio highlights in our 2012 predictions cannot be ignored, but rather embraced: online; mobile; peer-to-peer; and integrated marketing. Scott Harrison from charity: water reinforced that himself in his opening day keynote when he emphasized the need to tell stories and give donors a reason to care about the “why.” Essentially, if you have a compelling story, the money will follow.
Posted by Karoline McLaughlin at Jan 25, 2012 09:15 AM CST
Categories: Fundraising, Nonprofit Trends, NPtech, Research
Almost every day I see some sort of “These cities made the top 10 because … they are the greatest places to live, they have the most active lifestyles for singles, they raise the most organic chickens,” and so on. If your city makes one of these lists, that is great and good reason to celebrate! Unless, of course, you live in Austin, TX like I do and are seeing the floods of people moving here because of all the “our city is so great” lists we’ve been making as of late. Oh well, the natural ebb of all things great... it’s hard to keep them a secret in today’s cyber world!
On the complete flip side, if your city made the top 10 because of the “worst places to buy shoes” or “worst places for BBQ,” then it takes on a whole different twist. Typically people in those cities aren’t pounding their chests and shouting “we’re so great” from the rooftops.
So what’s the point? When you’re in a city of great, be proud! If you’re not, do something!
Today we announced our 4th annual ranking of most generous online U.S. cities. Not surprisingly, the top 10 cities didn’t change much year over year from 2010 to 2011. Economic influences have been consistent over the past couple of years, and the online giving numbers stay true to the course.
However there were a few moves of note: Seattle, WA climbed the ladder three spots to be this year’s #1 and also showing northwest corner pride, Bellevue, WA made it back into the top 10 at #9 after slipping to #11 in 2010. Cambridge, MA fell three to #5 and Minneapolis, MN fell out of the top 10 for the first time into the #14 spot.
Our report ranks the 273 cities with total population of more than 100,000 based on per capita online giving and total amount donated through Convio’s online marketing and fundraising suites. The average gift size remained steady in 2011 compared to 2010 at $65, as more than $435 million was donated by people who reside in these major cities. Signs of consumer confidence rising and bank accounts opening, the donors in these cities increased their total online contributions by more than 11 percent over 2010!
As for the bottom 10 cities, similar to the top, there wasn’t a ton of movement, but one surprise is Newark, NJ that slid 18 spots to #267. Bottoming out? Brownsville, TX. After some upward momentum in 2010, they regained their ‘low man on the totem pole’ ranking for 3 out of the 4 years we’ve been reporting this data.
And here’s my challenge to you. Make a difference! While we’re often limited in having a profound influence on outcomes, nonprofits and causes of all kinds are counting on us for every bit we can contribute, whether it’s our time or our dollars. Make your city proud and be proud, no matter where your city ranked in 2011. It’s a new year and you have an opportunity to upwardly influence your city’s 2012 ranking. And since we’re talking about online giving here, I know where you’re reading this so, you are in a perfect position to get started on the right foot with a right mouse click while the year is still young.
As for Austin, the city of all things great, we didn’t make it into the top 10 most generous online U.S. cities. We came in at #12, 3 spots better than 2010 and certainly not too shabby, but that’s not good enough. I, for one, am going to do something about that!
Where did your city land? Check out the complete large city ranking at: www.convio.com/onlinecities.
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