As the Marketing Communications Manager for Convio, I have the pleasure of speaking with many of our awesome clients and featuring their success stories in case studies, the media, at conferences, and our Connection newsletter. Our clients harness technology in new and creative ways every day, and it’s a privilege being able to share those experiences with others that might be new to online marketing and fundraising.
Depending on the time of year, you can find me reading, traveling, snowboarding, watching football, enjoying an Austin greenbelt, or laughing and hanging out with family and friends.
Infographics are all the rage, and do we have one for you today! Who doesn't love big bold pictures with bits of trivia and data on online fundraising, advocacy, email and events that you can use to impress your coworkers? This year's 2012 Benchmark infographic condenses 56 pages of fundraising data in one awesome graphic. You're welcome. Pin it up in your cube, present it at your next staff meeting, or fold it in your pocket for the next nonprofit pub quiz. Choices are endless!
Have you ever found yourself at your organization’s <insert big event> where you 1) find yourself with a camera in hand and 2) hoping that you didn’t miss that perfect photo opp of your mission in action? For the large majority of non-photographers that work or volunteer for a nonprofit - me included - I'm guessing it happens quite often.
Let the non-photographers unite and pledge to make out-of-focus, chopped-off heads and poorly lit photo faux pas come to an end! Here’s some simple tips on to get nice shots with a digital point and shoot camera
I'd love to hear more tips from pros and beginners alike, so please leave me comments!
Posted by Jill Ward at Jan 26, 2012 12:01 PM CST
Getting people to respond to surveys is a hard nut to crack. Surveys, specifically online, get lost in the deluge of work and personal email, texts, Facebook updates, RSS feeds etc. And, honestly the surveyors don’t always give good and simple reasons to participate. People want to know...why is it important and what’s in it for them?
Well, here's a survey you should take as a nonprofit professional and a few good (and simple) reasons why you should participate.
If you answered YES to any of the questions above, you should take the The 2012 Nonprofit Fundraising Survey conducted by the Nonprofit Research Collaborative (NRC). The report that will come out in early April will give you statistically significant and comprehensive findings that you can leverage to make informed decisions for your organization. Will your organization ever have the budget to conduct a national study to look at how boards are engaged in fundraising? Probably not – so take advantage of a group that will do it for you. The only thing we are asking in return is for you to take survey! The survey is open through January 28 and takes just 10 to 20 minutes. To make things easy, the questions do not ask for any specific amounts or values.
About the NRC
Is there a light at the end of the tunnel for fundraisers this year? Based on the rock solid fundraising performance by Convio clients, I’m hopeful of what’s to come in 2012. Overall, Convio clients raised 17 percent more online in the last three months of 2011 than in 2010. But, the real impact was made in December when our client’s year-end fundraising efforts came on like gangbusters—raising more than $30 million more online than in December 2010.
Of course, my first question was what made 2011 year-end fundraising different from years past, and I was excited to hear from Sara Thomas, Senior Manager, Digital Marketing at Ocean Conservancy on their year-end success...
“For Ocean Conservancy’s 2011 year-end fundraising campaign we took a coordinated, multi-phase approach that focused on solutions-based messaging and highlighted our successes over the previous year both as an organization and also as a collective movement. It was important to us that we give our constituency tangible actions; reasons to continue supporting us and evidence that we were worthy of their gifts. And everything from our design and messaging, to the various channels we chose to engage with our constituency on, reflected just that. We look forward to continuing the success of our year-end campaign throughout 2012 and working with our committed constituency to expanding the movement for a healthy, sustainable ocean.”
Also, Tobi McIntyre, Interactive Media Manager at Canadian Wildlife Federation shared some details about their year-end planning and execution...
What made CWF’s 2011 year-end campaign so special and why do you think it performed so well?
“We implemented a year- end plan in 2009 and have been steadily building it since then. Our campaign begins in August and ends January 1 and is comprised of 3 stages. The first stage is to build our email list, the second stage is to remind folks what great works CWF has done and is doing, and the third stage is our big fundraising push. As our list builds so do our results.”
How will you carry-over your year-end momentum into 2012?
“We have a few solid follow-up campaigns planned for the first half of 2012, building on advances we made in our year end campaign. We plan on implementing our year-end campaign starting in August 2012 again with only a few adjustments – adopting more social media opportunities within our messaging etc. But largely we plan on sticking to our plan that has been successful so far - in marketing when something works don’t fix it!”
Thanks to Sara and Tobi for reinforcing the themes of a multi-phased approach to year-end fundraising and starting early! I’d love to hear more about what made your year-end fundraising season great so please leave comments. And, check out more tips from our latest guide on how to continue your year-end momentum into the new year.
MULTI- comes from the Latin word mulus which means MANY & MUCH. There are way more words out there than I originally thought that start with multi-. So, I thought I'd share a few, and they just might help you improve your Words with Friends score or answer some random trivia questions.....
5. multi-tasker – the performance of multiple tasks at one time
And, now that you have a few more words to use on game night, check out the top 5 blog posts this year on my #1 favorite multi- word... multi-channel!
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