I live and breathe marketing but started my career as a graphic designer - something I've never stopped doing. In fact, designing my first nonprofit website over 12 years ago is where I discovered my true passion for the nonprofit space and I haven't looked back. My life pretty much revolves around my 5 year old little whirlwind daughter, husband, and of course, Bud the Dog - although I still make time for a great book!
"Today you are You, that is truer than true. There is no one alive who is Youer than You." - Dr. Seuss
Multi-channel! Multi-channel! Multi-channel! It's all the rage but do you know where how close your organization is to achieving it? We've taken a look at what that journey looks like for an organization and have broken it down into 4 major stages: early, traditional, coordinated and optimized - I know, we deserve bonus points for our naming creativity but hopefully they are at least clear!
Early Stage: Integration may be a goal but identifying how to get there can be a challenge.
Traditional: You’ve moved some efforts online but they may not be coordinated with larger fundraising and communication strategies.
Coordinated: You’ve conquered the structural challenges and are seeing results but can’t track cause and effect as well as you need to.
Optimized: You’re pushing the envelope but are always looking for ways to increase engagement with your supporters.
And just remember, small changes can equal BIG IMPACT!
Posted by Jennifer Atkins at Jul 10, 2012 05:32 AM CDT
Categories: Fundraising, Nonprofit Trends, NPtech
I know, I know…I’m like those annoying retailers putting out stockings when you haven’t even finished carving your pumpkin but considering that most organizations receive nearly half of their annual online donations in the last two months of the year, I’m totally going there.
That’s right – it is officially momentum-building time! End of year is a busy time for everyone but you can watch those fundraising dollars go up at the end of the year if you get your supporters enthusiastic about your organization over the next few months. Here are a few tips to get you started:
View the full guide with 10 simple steps to set your organization up for a prosperous year-end.
Posted by Jennifer Atkins at Jun 20, 2012 06:16 AM CDT
Categories: Email Marketing, Nonprofit Trends, NPtech
Rather than immediately including new constituents in all your regular online communications and appeals, using an email welcome series gives you additional control over your constituent communications. Below are a few items related to timing that you will need to keep in mind when planning your email welcome series.
After the constituent has received all of the emails in the welcome series, they can be added to your larger list and receive the regular communications sent by your organization.
Read "Creating an Email Welcome Series" for more tips on greeting your new constituents with style.
Posted by Jennifer Atkins at May 29, 2012 09:08 AM CDT
Categories: Content Management, Email Marketing, Fundraising, NPtech, Social Media
Keeping your email list alive and kicking is one of the keys to a successful online marketing program. It's critical to develop a sound strategy for growing and maturing your house file and to always incorporate best practices in your day-to-day management. But attrition is inevitable, so I want to share a few creative tricks to give your list building an extra boost.
Here are three types of campaigns that will not only keep your constituents engaged, but encourage them to generate new supporters from their own network of family and friends.
1. Pledge or Petition Campaign
Constituents and prospects show their support by signing a pledge or petition and then forwarding information about the campaign to their family and friends. To sign the pledge, request that they complete a simple online registration form, providing your organization with contact information and the opportunity to continue the dialog.
2. Social Fundraising
With the integrated social tools now available through modern fundraising solutions such as Convio Common Ground®, your supporters are empowered to tap into their networks to raise awareness for your cause, start conversations, fundraise through sites such as Facebook and LinkedIn and even promote peer-to-peer fundraising events. Donations and sign-ups are automatically captured into your house file.
3. Download Campaigns
An email with a downloadable offer, such as a tip sheet, research report, resource guide or case study, offers the reader something of value in exchange for their contact information.
For more house file tips and best practices, download our Grow Your House File with a List-Building Campaign tip sheet.
When it’s time to develop the content for an email appeal, the subject line is typically the last thing to get written. Ironically, it’s the usually first thing your reader sees.
Give your subject lines the love and attention they deserve. Use these three tips to make your subject lines more interesting, relevant and effective.
For more pointers, download our Making Email Appeals More Effective tip sheet.
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